Content Director – Brand and Wellness Education
About BON CHARGE
BON CHARGE is Australia’s fastest-growing wellness brand, offering the widest range of premium, science-backed products under one roof. Founded in 2017, BON CHARGE is a pioneering technology company dedicated to simplifying wellness by delivering innovative solutions that enhance sleep, recovery, beauty, and overall wellbeing.
Named by LuxLife as Best Holistic Wellness Brand 2025 in Australia, BON CHARGE is committed to delivering premium experiences. Its mission is to simplify wellness, by offering the world’s best science-backed technology together on one platform. Our values are fulfilled by supporting more than 250,000+ athletes, doctors and other customers worldwide, who have chosen to drive tangible, positive changes in their lives.
With a bold vision for continued global growth, BON CHARGE is building a world-class team based in our state-of-the-art Sydney CBD office.
About the role
The Content Director - Brand and Wellness Education will lead the content and editorial function at BON CHARGE - overseeing strategy, storytelling, execution, and innovation across every touchpoint. This is a key leadership role that will partner closely with our PR & Partnerships Director & Creative Director to build a powerful global brand, ensuring content is compelling, consistent, and strategically aligned to support our commercial goals.
This role will lead a cross-functional team of copywriters, content creators, social and community managers, and technical writers, working in close collaboration with SEO specialists, brand, partnerships, and performance teams to deliver omnichannel content at scale. With deep expertise across SEO, social storytelling, video content, and lifecycle marketing, the Content Director will help shape BON CHARGE’s voice and bring our wellness mission to life through high-performing and emotionally resonant storytelling.
At BON CHARGE, we are ambitious, fast-paced, and committed to excellence. We set high standards for ourselves and each other, creating an environment where talented individuals can achieve incredible career growth and development. You’ll be part of a team that’s driven to be in the top 1% of what we do — if you’re looking for a place where you’ll be challenged, supported, and constantly learning, we’d love to hear from you.
Please note that this is an in-office role; you will need to be able to commute to Sydney CBD.
Key Responsibilities
- Lead and mentor the global content team (copy, social, video, and editorial) to deliver high-quality, platform-native content across owned and earned channels.
- Develop and execute a global content and editorial strategy that supports brand storytelling, SEO, customer education, product marketing, and lifecycle engagement.
- Serve as BON CHARGE’s internal editorial lead guiding wellness-focused content that balances scientific credibility with accessible storytelling.
- Partner with the Creative Director to uphold and evolve our visual and verbal brand identity across every touchpoint.
- Own the development of content calendars and campaign frameworks in line with seasonal, tactical, and product marketing priorities.
- Build and maintain a robust content library and tone of voice (TOV) guide for internal and external creators.
- Oversee SEO-informed editorial content (blog, knowledge centre, wellness resources) with a focus on organic growth and customer value.
- Shape lifecycle marketing content (email/SMS flows) to drive engagement, retention, and education.
- Collaborate with performance, partnerships, and brand teams to ensure copy and creative support across paid, affiliate, and influencer programs.
- Integrate community voices, UGC, expert interviews, and storytelling into scalable content formats.
- Analyse content and channel performance regularly and apply insights to refine future strategy.
Key Requirements
- Proven experience in content strategy, editorial leadership, & omnichannel marketing with a strong global wellness background.
- Deep understanding of global wellness audiences and the ability to localise or nuance messaging across regions.
- Demonstrated experience building and managing high-performing teams across content, editorial, social, and copy.
- Strong working knowledge of social channels and content, SEO, customer journey mapping, and performance marketing fundamentals.
- Comfortable owning content calendars, messaging hierarchies, and campaign planning from start to finish.
- Clear, concise communicator with exceptional writing and editing skills — across scientific, emotional, and commercial tones.
- Ability to balance storytelling with business objectives in a high-growth DTC environment.
- Highly organised and comfortable leading in a fast-paced, ever-evolving environment.
- A deep passion for wellness, content, and helping people improve their quality of life through education and inspiration.
Nice to Have
- Experience in a fast-growing eCommerce, wellness, beauty, lifestyle brand or other DTC brands.
- A background in social media, journalism, publishing, or editorial is a plus.
- Experience developing brand TOV and content guidelines from scratch.
Why Join BON CHARGE?
- Be part of a global wellness brand at a pivotal growth stage.
- Build the content function from the ground up alongside an award-winning creative team.
- Work alongside passionate founders and a supportive executive team that truly champions creativity and innovation.
- Help shape the brand voice for a business that’s redefining health, wellbeing, and modern wellness rituals.
- Competitive salary package and strong career growth potential.
- A workspace that feels like a wellness retreat: our HQ is designed with intention — think diffusers with calming botanicals, daily fresh fruit, a curated tea bar, gourmet coffee, natural light, and ergonomic stand-up desks.
- Join a team that genuinely values culture, fun, and connection — where wellness isn’t just a product we sell, but something we live and breathe every day.